Photographer b.1975 Ängelholm, Sweden
With a distinct and finely honed personal approach, Petra brings her sensibility, knowledge and sophisticated aesthetic to every project. Her engagement, trust and high level of professionalism have earned her many repeat clients and long term creative relationships. In a collaborative spirit, Petra offers her clients the opportunity to engage her in the whole creative journey, from initial thoughts and ideas to finished, fully developed visual concepts.
Petra grew up by the seaside at Bjärehalvön, in the Southern Swedish province of Skåne. The surroundings from her youth provides her with grounding and inspiration. Applying this baseline Scandinavian lens to the spectrum of human experience gives her art its particular identity.
Currently based out of Copenhagen and when in the US from New York.
COLLABORATORS
Norrgavel, Orrefors, Muuto, Herman Miller, Skagerrak, Montana Furniture, Domino Magazine, Gris Mineral Paint, Arne Aksel, ELLE Decoration, & Tradition, All The Way To Paris, Isager Jarn, Dwell, Marimekko, White Architects, Travel & Leisure, Target, AD Magazine, HM Home, Oak The Nordic Journal, Ikea, Åhléns, BMW, Depot, Illum, Martha Stewart, Marbodal, Ifö, String Furniture, Rädda Barnen, Rörstrand, Skanska, Peab, among others
Emma Persson Lagerberg, Marie Graunbøl, Heidi Havens, Malin Persson, Linnéa Salmén, Linda Berlin, Pernille Vest, Lo Bjurulf, Amanda Rodriguez, Nathalie Schwer, Lotta Agatan, Cleo Scheulderman, Tina Hellberg, Ayesha Patel, Kate Berry, Naomi DeManana, Camilla Krishnaswamy, Saša Antić, Mikael Beckman, Mette Nissen, among others
CO FOUNDER OF PUSS PUBLICATIONS