FANTASTIC FRANK 11/15/2023
Who is Petra Bindel?
A photographer and professional nomad, born 1975 in Sweden, who is constantly learning.
What is design and architecture to you?
It is what I surround myself with. The objects, the spaces that gives me a comfortable life. They both provide inspiration and make my life richer.
What defines Scandinavian design/style in your line of work?
As a photographer I would emphasize the specific relationship to light we have in the north. For many months of the year, we are deprived of natural light and this has shaped our culture. My fascination with light and how it subtly shifts throughout the year was the reason why I picked up a camera as a 14-year-old. I was searching for ways to catch it. We are known for clean, minimal design. Working with calm, sparse compositions reflect our surroundings, vast landscapes and our close relationship to nature. But now we get so much more input and inspiration from other places. It’s great to see more diverse and personal interior photography and design. This is redefining what Scandinavian is in many ways but is maintaining the essence and the very high quality of work.
What is your take on why Scandinavian style has captivated not just the Nordic markets, but the entire world?
The Scandinavian countries form a very small but privileged corner of the world. In our visual language we portray design and architecture in a utopian way. Many people idealise and search look for organised perfection, though there is none in real life. It’s the perfectly organised visual illusion - a relief in a chaotic, messy world.
How do you think design and architecture affects our way of being - our sense of self, space and place?
It can give empowerment, joy and help us change the way we live, feel and think, if used skillfully.
What are the key essentials to create a perfect picture?
I never search for perfection. I want the image to feel complete. It is most often an intuitive sensation in the body rather than a rational process. I get that feeling when everyone in the team has had the opportunity to do their very best. It is not driven by ego but a will to work collaboratively.
Important in your creative process?
To look inwards, trust my instinct and always think in an inclusive way.
When it comes to your work, what do you dream of right now?
I would just be grateful if I can continue on the path I’m on. I am continuously surprised by what comes my way.